Mission & Objectives

The F4CP embraces a mission of educating the public about chiropractic care through positive press.

The F4CP positive press campaign consists of monthly press releases, advertorials, public service announcements, advertisements (print, radio, television), and partnerships with high profile spokespeople.

Vision

The Foundation for Chiropractic Progress will continue its dedication to raising public awareness of the many benefits associated with chiropractic care, and will do so successfully by setting forth the following vision.

• Favorably position the Chiropractic profession with the media and ensure that the media contacts the F4CP regarding issues concerning health policy
• Increase the percentage of consumers seeking chiropractic care from 7% to 15%
• Fund a 30-second TV spot during Super Bowl
• Place a Chiropractor at every major corporation that sponsors an on-site health clinic
• Ensure the inclusion of chiropractic benefits in most employee plans

Get Involved

Make a difference by getting involved in a Speakers Bureau, attending conferences given by your state associations and making presentations about the Foundation and our exciting campaign efforts.

In addition, you can spread the word about the benefits of chiropractic and the “Think Again, Think Chiropractic” campaign in your day-to-day interactions with colleagues, patients and others. You can also get involved by making a Pledge to the Foundation for Chiropractic Progress.